jag is owned and run by a journalist – so we know what makes a good story and we know how to put it across … and who to talk to about it. If appropriate to your project, we also ensure you communicate directly with your audience through social networking channels including Facebook, Twitter and LinkedIn.
At jag we will help you discover PR opportunities in your company you never knew were there and advise on how to create opportunities if they don’t yet exist.
We think, speak, listen and write like journalists – giving you more chance to get your story heard. We know what journalists are looking for and what angle or ‘hook’ will get you noticed. Above all, we build stories around the facts and write news releases that get noticed.
From our comprehensive database, we will develop a list of media contacts tailored to your industry and contact targeted journalists to make your case effectively. jag has worked with and maintained relationships with various journalists over the years, but we are also in the business of building relationships.
We will develop online activity for your company and, finally, measure the business benefit you gain from media work.
Integrated campaigns are characterised by robust planning to make the most of opportunities. A good media strategy and implementation plan can generate media coverage worth thousands of pounds, help to position your company or organisation positively in the minds of the public – and generate leads which in the long-term turn into new customers, clients or members.
A good story or feature in a magazine, newspaper, TV, radio or online is seen as an independent endorsement of your product or organisation. Not only does it create awareness but also credibility and can carry a value that far exceeds the results of any other type of marketing activity.