Looking to boost your public profile? Raise awareness of your business? Drive traffic to your website? Whatever you are hoping to achieve, nothing can beat a well-designed campaign strategy and timetable for implementation.
Planning your PR activities is fundamental to achieving your goals. If you know what you want to say, to whom, how, where and when – and it is written down clearly – then the result is a coordinated campaign which gets you well on the way to being noticed.
Whether you are looking for a business-2-business, consumer, corporate, trade or an issues-based campaign, we aim to provide you with a targeted, well-timed, effective and efficiently executed programme.
Our approach is to immerse ourselves in your issues in order to craft messages, tactics and a timeline of activity that will resonate with your target audiences. We monitor and evaluate the tactics to ensure that you are achieving your PR objectives, and adjust the strategy where necessary to ensure maximum benefit.
Drawing up a campaign strategy is an art, not a science, and there are many different ways of approaching the task, but a good place to start is at the end! Be clear about what you want to achieve from your investment in PR. Whether your communications strategy is designed for a specific project or for your organisation as a whole, it should establish the following:
- Tools and activities
If you would like a template to help you, please take a look at our PR Starter Kits and templates.
Let us support you to create effective, consistent, sustained communication – exploiting all possible channels as efficiently as possible.
After all, you would not set out on a car journey without knowing where you are going – and you wouldn’t set out without a map or your satnav!