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Want to learn how to get coverage in the tabloids? We set out below a few DO’s and DON’Ts

Getting stories in papers such as The Sun (http://www.thesun.co.uk/sol/homepage/) or The Mirror (http://www.mirror.co.uk/) requires a whole set of different skills to getting coverage in The Telegraph for example. At Sussex-based jag press & publicity we have a great deal of experience.

Here are a few things to think about:

  • Make sure your press releases are punchy and to the point to grab the attention of the journalist you are targeting
  • Get the main thing you want to say in the first paragraph – a couple of sentences, no more. It will grab the journalist’s eye and make him or her read on
  • Don’t send a rambling press release with the hook buried two paragraphs from the end … it will guarantee you miss out on coverage
  • Make sure you pitch the right story to the right journalist at the right paper – your targeting has to be spot on. If it’s not, you could end up getting a one line story in one paper… and after all that hard work

We would like to throw in a few DON’Ts for good measure:

  • Don’t send a release to a journalist about a subject he or she does not cover
  • Don’t get the recipient’s name wrong – you would be surprised how many companies do
  • Don’t send a release to a magazine or radio station you haven’t bothered to read or listen to – what an insult!
  • Don’t offer an exclusive and then give the story to other papers, radio stations etc

There are plenty of other DO’s and DON’Ts … if you need more advice, do let us know.

Tabloid websites also represent a huge potential audience and of course there are certain ways to get stories onto them that might not make it into the papers.  Watch out for our next blog.

One Response to Want to learn how to get coverage in the tabloids? We set out below a few DO’s and DON’Ts

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