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There is science behind sitting on the sofa and people can improve their lifestyles by doing something as simple as wiggling or fidgeting

A new campaign, and interactive installation, to challenge the nation’s love affair with the sofa and the telly launches next week (June 28). It will introduce all of us for the first time to the quirky science of sitting.

Fidget is a new way of helping people to understand the facts about physical activity and the way it affects our health. It makes clear that increasing activity through simple things throughout the day can start to make a difference to all of our health.

Award-winning artist and Reader at University of East London, Michael Pinsky has devised the arts inspired carousel/interactive installation named the ‘Fidget’ (10metres wide and 7metres tall) focusing on how individuals watch and consume television and how trends have developed over six decades. The carousel will go on display at the Granary Square in King’s Cross on Thursday 28June from 9am. Participants will be asked to engage in a series of six game zones to learn the positive impact that even moderate movement or ‘fidgeting’ can make to their health and well being.

Michael Pinsky said: “We live in boxes called houses, we move in boxes called cars, we work in boxes called offices, whilst all the time we are looking at boxes called TVs, or perhaps now ipads, playstations and smart phones. We move our bodies less and less and if we are not careful we may just fade away. How many times were you told to stop fidgeting when in that box called school? We need to fidget to survive- let us welcome the Fidgeting Revolution.”

Sports and exercise registrar, sofa expert and inspiration for the Fidget project Dr Wilby Williamson, says the interactive nationwide tour offers real benefits for the ‘sofa-chilling nation’.

“There is science behind sitting on the sofa and people can improve their lifestyles by doing something as simple as wiggling.  The pop up will get people excited about moving and shaking as they go about their daily lives in order to reduce cardiovascular and other problems.

“We all know we should move more but most of us do nothing about it. On the whole modern living isn’t physically demanding. Fidget is aiming to instil an understanding of the impact of the benefit of incremental movement.”

Here are some fascinating facts and figures, some of which might explain why we are all sitting more:

  • In 1900 there were 8000 cars registered in the UK now there are over 31 million on the roads
  • In 1955 36% of homes had a television today that figure is 97% of homes
  • In 1965 the first commercially available microwave came on the market,  today 90% of homes have a microwave
  • In 1988 17.2 % of homes had a PC, now over 78% of homes have internet.

The message is clear … move more! Start with 22 minutes a day and watch the difference it makes!

For more information, please see the Fidget press release.

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One Response to There is science behind sitting on the sofa and people can improve their lifestyles by doing something as simple as wiggling or fidgeting

  1. Pingback: Katy Brand tries her hand at ‘wiggling’ at the launch of the Fidget campaign - jag Press & Publicity

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