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How to deal with the press – in a poem by Wendy Cope

At jag, we like to offer our clients the benefit of our experience and expertise when it comes to media relations – 15 years working as a journalist come in very handy when advising on what makes a story and how to focus a campaign. With that in mind, and with World Poetry Day fast approaching (21 March), we would like to pass on some advice we came across that is either cautiously sound or cynically insulting,

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