Archive | spin

Scottish independence: which spin do you believe?

Who can we trust and believe? The battle over Scottish independence has left me wondering this once again, just as I was in November last year over Plebgate, energy price rises, the end of shipbuilding in phone-hacking et al. Which spin do you believe?

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How to find the best angle for your press release

Thousands of companies are competing with you to get a journalist’s attention, particularly if they work on a national paper, online or in broadcast – so you need to do something really special with your press release. Attracting attention begins […]

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