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PR Guru: William Shakespeare’s 450th birthday

It’s William Shakespeare’s 450th birthday on 23 April and isn’t he wearing well? With all sorts of pomp and pageantry planned in Stratford-upon-Avon and even CNN offering suggestions on how to mark the special day, it’s clear that the Bard’s influence is still very much alive in today’s world of cloud, mobile and social technologies. But why?

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