Following on from our last blog to help you craft an eye catching release … here are some simple guidelines when optimising your release for search engines. 1. Do some keyword research before you start writing: these searches will help [...]
Read the rest of this postOften companies wonder why their lovingly crafted releases are being ignored and filed under ‘b’ or ‘t’ come to that! Here are just a few reasons we think this might be happening. 1. Your news release includes a typo – [...]
Read the rest of this postA press release needs to be unbiased and accurate to be effective. If a journalist feels you’re exaggerating or making unsubstantiated claims, your release will be filed under ‘b’. How can you be sure your press releases are accurate and [...]
Read the rest of this postThousands of companies are competing with you to get a journalist’s attention, particularly if they work on a national paper, online or in broadcast – so you need to do something really special with your press release. Attracting attention begins [...]
Read the rest of this postPushed for time? Need a press release and want us to sell it in? jag is now offering all in-house PRs a press release and selling in service – you don’t need to employ us full time … just call [...]
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