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Please British media do not revert to a 100% negative news agenda after the London Olympics

Please British media do not revert to a 100% negative news agenda after the London Olympics – continue to give us a balance of positive, edifying news as you have done during the 2012 Games.You have a role to play […]

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Pitfalls to avoid when writing an effective press release

A press release needs to be unbiased and accurate to be effective. If a journalist feels you’re exaggerating or making unsubstantiated claims, your release will be filed under ‘b’. How can you be sure your press releases are accurate and […]

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Want to learn how to get coverage in the tabloids? We set out below a few DO’s and DON’Ts

Getting stories in papers such as The Sun or The Mirror requires a whole set of different skills to getting coverage in The Telegraph for example. Here are a few things to think about.

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