We have been a busy lot at jag over the last couple of weeks. Last Friday jag went along to the PSP Southampton Boat Show to help client, Core Elements, with some stand activity and to talk to some of [...]
Read the rest of this postSpare a thought for Under the Fog – if you can help put the wheels back on their 10,000 mile charity trip to Mongolia (part of the 2011 Mongol Rally) please give us a ring. Team Under the Fog, who [...]
Read the rest of this postFollowing on from our last blog to help you craft an eye catching release … here are some simple guidelines when optimising your release for search engines. 1. Do some keyword research before you start writing: these searches will help [...]
Read the rest of this postOften companies wonder why their lovingly crafted releases are being ignored and filed under ‘b’ or ‘t’ come to that! Here are just a few reasons we think this might be happening. 1. Your news release includes a typo – [...]
Read the rest of this postA press release needs to be unbiased and accurate to be effective. If a journalist feels you’re exaggerating or making unsubstantiated claims, your release will be filed under ‘b’. How can you be sure your press releases are accurate and [...]
Read the rest of this postThousands of companies are competing with you to get a journalist’s attention, particularly if they work on a national paper, online or in broadcast – so you need to do something really special with your press release. Attracting attention begins [...]
Read the rest of this postI just had to put ‘pen to paper’ when I saw this article on the Cost Sector Catering website – praise indeed for jag pr who ran the award winning campaign: Marketing Award Sponsored by Atlantic Creative Services National Association [...]
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