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PR Guru: William Shakespeare’s 450th birthday

William Shakespeare's 450th birthday

William Shakespeare’s 450th birthday

It’s William Shakespeare’s 450th birthday on 23 April and isn’t he wearing well?  With all sorts of pomp and pageantry planned in Stratford-upon-Avon and even CNN offering suggestions on how to mark the special day, it’s clear that the Bard’s influence is still very much alive in today’s world of cloud, mobile and social technologies.  But why?

In the preface to the First Folio, Ben Jonson noted that Shakespeare was ‘not of an age, but for all time!’  With his understanding of the human experience, great stories, compelling characters and gift of language, it shouldn’t surprise anyone that William Shakespeare’s work has not only survived but also flourished.  And as we highlighted in last April’s Bard blog, Shakespeare’s words of wisdom should be heeded well in the world of communications.  So in celebration of Will’s big birthday, here are some more tips from the Elizabethan communications guru.

More Will’s Top Tips

  1. ‘Suit the action to the word, the word to the action’  (Hamlet)

Say what you mean and mean what you say – it’s that simple!

  1. ‘No legacy is so rich as honesty’  (All’s Well That Ends Well)

An organisation which is open and honest in its communication can survive most crises.

  1. ‘When words are scarce they are seldom spent in vain’  (Richard II)

A brief, concise communication conveys your message effectively.  Avoid excess – it only confuses what you want your audience to hear.

  1. ‘Ignorance is the curse of God; knowledge is the wing wherewith we fly to heaven’  (Henry VI Part 2)

If your campaign is going to be successful, and you’re going to meet your objectives, do your research.  Know your audience!  (Please don’t write an open letter to complain about the inclusion of God here!)

  1. ‘Strong reasons make strong actions’  (King John)

Be focused and clear in your objectives.  Know why you are undertaking any activity and you are more likely to achieve the outcome you want.

A man for all time indeed; happy birthday Will, and here’s to another 450 years!

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