Integrated Media Relations
jag is owned and run by a journalist – so we know what makes a good story and we know how to put it across … and who to talk to about it. If appropriate to your project, we also ensure you communicate directly with your audience through social networking channels including Facebook, Twitter and LinkedIn.
We think, speak, listen and write like journalists – giving you more chance to get your story heard. We build stories around the facts – a powerful mix.
At jag we will help you discover PR opportunities in your company you never knew were there, develop a list of media contacts and contact journalists to make your case effectively.
We will write press releases that get noticed, develop online activity for your company and finally, measure the business benefit you gain from media work.
A good media strategy and implementation plan can generate media coverage worth thousands of pounds, help to position your company or organisation positively in the minds of the public – and generate leads which in the long-term turn into new customers, clients or members.
A good story or feature in a magazine, newspaper, TV, radio or online is seen as an independent endorsement of your product or organisation and can carry a value that far exceeds the results of any other type of marketing activity.
jag adds value to all the organisations and individuals it works with by bringing to each client the consultancy skills needed to provide direction and clarity in their communication objectives. [...]