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PR: ‘The naked truth’, according to The Bard!

It only seems fitting that on April 23, Shakespeare’s birthday (and ‘death day’), we should celebrate one of our great communication gurus who, surprisingly, has much to teach us about PR!

Probably the most famous of all Englishmen, he had a profound effect on the development of Early Modern English.  Without realising it, we use words and phrases in our everyday speech which originated with or were popularised by The Bard.  Compared with most people today, who use between 7,500 and 10,000 words in their writing and speech, Shakespeare apparently used 29,066 unique words throughout his works.  Communication tsar with bells on!

Will’s top tips:

William Shakespeare: A great communication guru

1. ‘An honest tale speeds best, being plainly told’ (Richard III)

There is no room for obfuscation, procrastination or any other ‘ation’ when trying to get a message across.  Be honest, be clear and get heard!

2. ‘Brevity is the soul of wit’ (Hamlet)

Or, as George Orwell would have, never use a long word where a short one will do; and less is always more.  (Oops; just re-read number 1!)

3. ‘Wisely and slow; they stumble that run fast’ (Romeo and Juliet)

A carefully planned communication strategy which helps build exposure over a period of time is more effective that an all-singing, all-dancing launch party, hastily constructed but quickly forgotten when there are ‘no more cakes and ale’ to quaff.

4. ‘This above all: to thine own self be true’ (Hamlet)

If it feels wrong, don’t do it, and don’t work with anyone who encourages you to compromise your integrity.

5. ‘Why, then the world’s mine oyster’ (The Merry Wives of Windsor)

If you follow Will’s simple guide, then riches await you – or at least some productive coverage.

So, ‘the short and the long of it’ is PR may not be for the ‘faint hearted’, but ‘though this be madness, yet there is method in it’ and ‘all’s well that ends well’ if you tell ‘the naked truth’.

 

Happy birthday, Will!

One Response to PR: ‘The naked truth’, according to The Bard!

  1. Pingback: PR Guru: William Shakespeare's 450th birthday | jag press and publicity

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