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5 tips to improve your writing on social media

Writing on social media

Writing on social media

With Twitter users sending 9100 tweets every second, and with 3 million messages sent on Facebook every 20 minutes, there is no denying that communication on social media is essential for any organisation.

As a small business, you can’t afford not to be active on social media.  If anything, it is vital for your online reputation management and, as we know, reputation is king in PR!

To ensure that your efforts are not wasted, here are five tips to improve your writing for social media.

5 tips to improve your writing

1. Use a casual voice

Even if you use social media for business purposes, you should adopt a friendly and personal tone.  Social networks are about being…social!  Have a conversation, engage, ask questions, provide tips and advice.  Keep it casual, and accurate!

2. Use pronouns

Don’t lecture.  Even if you have thousands of followers, you need to write as if you are addressing one person.  Use ‘I’, ‘me’ and ‘you’ to help create that intimate relationship.

3. Keep it short and simple

Twitter, with its 140 character limit, won’t allow you to ramble which means you need to think carefully about what you write.  Adopt a similar approach to your Facebook posts.  Pithy is good!

4. Play with punctuation

It’s a conversation, so you can break some writing rules to get your view across.  Use an exclamation or two to show emotion, and capitalize a word for emphasis (it’s social media, you’re allowed!).

5. Use action-oriented language

Words matter

Words matter

If you spend your business time on social media, you obviously want your followers to do something.  You might want them to share the post, read an article, sign up to an e-book.  Make sure you use action-oriented language (‘join’, ‘register’, ‘download’).  An effective post will pose a question and then ask followers to do something: ‘Want to create a killer press release?  Register now for our free guide.’

Social media is a powerful tool for your business.  To engage with your followers, keep it casual, keep it short and keep it simple.

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