Brief: Purepaint, a highly progressive eco painting and decorating company, approached jag to draft articles for two parenting magazines to be published in June and July 09.

Objectives:
1.    Start to create aware of Purepaint and its unique service in the local parenting media – the company exclusively uses the highest quality non petrochemical, non toxic natural paints and finishes.
2.    Start to create awareness of natural paints – they are better for your health, better for your home and better for the environment.
3.   Create awareness, from a decoration point of view, that natural paints outperform petrochemical based paints at every level - they have better coverage which makes them more cost effective, superior depth of colour, they are longer lasting and can be matched to any manufacturer’s colour swatch.
4.   Support the expansion of Purepaint long-term.

Measurement and evaluation:
The articles appeared in the Sussex ABC magazine and in the Brighton & Hove NCT magazine.