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10 ways to make your story newsworthy

Got a story to tell? Great!  Not getting any interest?  Not so great. Time to take the newsworthy test. Whether tackling your own PR, or buying in PR services to get you noticed, the key component to attracting coverage is […]

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5 tips to improve your writing on social media

With Twitter users sending 9100 tweets every second, and with 3 million messages sent on Facebook every 20 minutes, there is no denying that communication on social media is essential for any organisation.

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At times of disruption please communicate what is going on

At times of disruption, why don’t organisations communicate with their audiences? It is not rocket science, or is it? It’s the start of a new school year and don’t we know it!  Our beautiful summer weather (never thought I would […]

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Labour Party predicament: There is nothing so futile as having the right ideas and getting no attention

‘There is nothing so futile as having the right ideas and getting no attention’.  As David Blunkett and the other ‘oldies’ become vocal once again in an attempt to get the Labour Party’s message across, you might think that many […]

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What better way to highlight the worst use of English than to present prizes to grammar miscreants

Saw who won the first ever Idler Academy Bad Grammar Awards?   What better way to highlight the worst use of English over the past 12 months than to have an evening out and present prizes to grammar miscreants.  Well, […]

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