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5 tips for improving your bottom line with PR

Strategy

Everyone knows that improving your company’s bottom line is key to building success for your business. But how many people take the time to consider how PR can contribute to that improvement?

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10 ways to make your story newsworthy

Got a story to tell? Great!  Not getting any interest?  Not so great. Time to take the newsworthy test. Whether tackling your own PR, or buying in PR services to get you noticed, the key component to attracting coverage is […]

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How to create effective communication

Effective communication seems like an obvious requisite for anyone striving to implement a successful campaign. But as the fall-out over Brexit suggests, for some individuals this is easier said than done.

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Crisis management plan – be prepared

Be prepared

Crisis management plan?  I’ll get around to that later – everything’s fine at the minute. OK, so you may not be NHS England fire-fighting on behalf of 111 everyday (or so it seems, at the minute), but for a small […]

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5 tips for DIY PR

DIY PR

PR can be a powerful tool for your business, but if you’re on a tight budget, it is often the first thing that gets sidelined.

Whilst you may not be a Volkswagen-esque company in need of some serious reputation repair, you do ignore PR at your peril. But the good news is you don’t need to break the bank to communicate with your target audience. Some PR you can do yourself!

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5 things PR is NOT

PR buzz

When I say that I work in PR, there is usually a silence followed by a quizzical ‘What is that?’ Equipped with my CIPR definition, I explain that it’s about managing reputation and developing mutual understanding between an organisation and its publics. With a ‘That’s nice’ à la Mrs Brown, I know that my inquisitor has grasped…very little.

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How to create your social media strategy

Social Media Strategy

A social media strategy is essential for any organisation seeking to develop its presence online in an effort to attract customers/clients, gain trust and establish its expertise.

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jag’s 10 top PR tips for charities

Letter writing

With clients working in the charity sector, we know, at jag, how difficult it can be for non-profit organisations to get the publicity they seek whilst sticking to a tight budget. Charities operating on a shoestring may feel limited by […]

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Crisis? What crisis? Be PR prepared with a crisis management strategy

Crisis management

How do you manage a crisis from a communication point of view?  You may not be BP or in charge of the NUT, but for a small business owner, negative publicity can seem like the end of the world.  With […]

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PR Guru: William Shakespeare’s 450th birthday

It’s William Shakespeare’s 450th birthday on 23 April and isn’t he wearing well? With all sorts of pomp and pageantry planned in Stratford-upon-Avon and even CNN offering suggestions on how to mark the special day, it’s clear that the Bard’s influence is still very much alive in today’s world of cloud, mobile and social technologies. But why?

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