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Careless typing is an expense your company can ill afford

Careless typing – a plague on all our houses! There was much amusement as Conservative MP Andrew Selous tweeted his support recently for the loss of benefits to foreign jobseekers unless they ‘lean English’!

typos July 13No one is immune to the occasional typo, but isn’t it fun to delight in the discomfort of others, especially those in the limelight, when a letter goes awry or a word disappears.  Whilst he was able to delete his faux pas quite swiftly, it wasn’t always so easy.

The classic example of a wandering word is the 1631 edition of the King James Bible which commanded ‘Thou shalt commit adultery’.  By order of the king, copies of the Wicked Bible were destroyed (boo!), although 11 still exist today.

The Chilean Mint managed to wreak havoc by misspelling the name of its own country on 50 peso pieces.  ‘Chiie’ coins are now collectors’ items and worth many more pesos, so keep an eye out when next on holiday.

One of my favourites, though, is the 1870 study which printed the decimal point for spinach’s iron content too far to the right.  Rich, or not quite so rich, in iron, it seemed to work for Popeye!

Whilst typos can be entertaining, bad spelling mistakes can cost businesses millions of pounds in revenue.  Sales figures indicate that one single spelling mistake can cut online sales by half.  With accuracy comes credibility and trust, so it pays to be careful, particularly on your website.

Top tips for being careful

  • Don’t rely on the spellchecker
  • Get one or more humans to check the content
  • Check the graphics as well as the text
  • Train everyone in your company on the importance of good grammar and spelling

It may not be as significant as ‘careless talk’ costing lives during the Second World War, but careless typing today could be an expense your company or reputation can ill afford.

However you communicate, be careful!

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One Response to Careless typing is an expense your company can ill afford

  1. Tim Rylatt says:

    Hi Ann,

    I agree with you on this. A first impression is made or missed on such details. I always find my perception of a company is initially tainted if there are several (or unfortunate) mistakes in their marketing materials. Perhaps a function of my Mum being an English teacher and always being picked up on such errors myself as a youngster!

    Equally I get annoyed when I spot typos in my own work as more often than not they are a result of poor finger coordination!

    Tim

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