5 ways to improve your bottom line using PR

jag press & publicity’s guest blog on the Sussex Enterprise website is now live and is all about 5 ways to improve your bottom line using PR. Here are a few bullet points which might help you:

Here are 5 ways to improve your bottom line using PR:

  1. Joined up communication – say the same thing internally and externally … consistency is the key to building a reputation on both sides of the fence. In practical terms: what are your key messages?
  2. Put in place an on-going, planned media strategy to reach your local, trade and national media (if appropriate) – it is one of the most useful ways to communicate with all audiences at the same time and create a profile. In practical terms: do you have a media strategy with a timeline of activity for 2012?
  3. Put in place a strategic, co-ordinated social media strategy and make sure it is part of 2 above – it is a powerful tool which is ignored at your peril. In practical terms: Do you have a Twitter or Facebook presence but don’t know what to do with it?
  4. Build strategic alliances with key opinion formers or other organisations – this will also shape how others perceive your business. These relationships, for example with a local charity, can help add credibility to your business or show a more human side. In practical terms: Who are you strategic alliances and when was the last time you helped each other?
  5. Lobbying – some organisations build their identity by calling on decision makers to bring about change that will benefit their members or customers. In practical terms: Do you have a strategy to communicate with your key opinion formers?

http://www.sussexenterprise.co.uk/blog/pr-tool-improve-bottom-line_3604

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Need a simple explanation to social media?

Here it is … what could be simpler?

And this must be the shortest blog in the history of blogs!

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Ghostly goings on at jag press & publicity

This week we thought we would let a jag team member tell us what they have been up to in their spare time. We aren’t all work and no play – we are in fact a pretty exciting bunch!!! So we thought we would let Lucy, a Senior Account Manager at Sussex-based jag press & publicity, tell us what she gets up to when she isn’t smoozing with journalists and writing communication strategies. It makes for some ‘spookily’  interesting reading!

Well this weekend I went on a ghost hunt… yes, you heard right, I went ghost hunting. So I thought I would share my experience with you.

We set off at 7pm from Sussex and headed to Chatham in Kent. I did wonder on the way what could be so spooky about Chatham but how wrong I was……

We arrived in the town centre and at the top of the hill was a very spooky, lit up fort. I did say to my sister at this point, ‘this better not be the place where we are heading’. Of course it was! So we drove up a long drive where we were met by a few other ghost hunters. We had arrived quite early so we got a cup of tea and then a tour of the fort commenced.

At this point the lights were all on and the fort was just a series of tunnels and really didn’t look very scary at all. We arrived at the gatehouse and were told stories about how the fort is the largest Napoleonic fortress in Britain and then we weaved through the tunnels, eventually reaching the top of the fort on the hillside which looked right over Kent. All seemed rather like a nice pleasant history tour so far. We then went for a tea break.

Once we warmed up with a nice cup of tea we met with our tour guide and the medium, who talked to us about being psychic and having the power to contact ghosts etc. I still wasn’t really convinced at all, especially when he started talking about psychic vampires!

After the introductions we went back into the tunnels, which were now pitch black, and we had our first séance. It was at this point where we first met the Surrey Paranormal Activity Investigators. They even all had matching coats! During our first séance we were asked to hold hands and hum. I really had to stifle my laughter at this point. My urge to laugh soon disappeared though when some distinct banging noises were heard at the top of the tunnel, followed by Bob (one of the Surrey team) rushing forward due to being pushed by a ghost.

Following the séance we roamed around the tunnels with our torches. My friends and I took this as an opportunity to scare each other as much as possible. Let’s just say it worked… many times!

After another opportunity to warm up with tea we were then taken into a very big dark room. Our medium explained the ghosts and figures he could see and there was a flash of light just by the side of my sister and I. We were then informed by one of the Surrey group that this was one of the first things you see when paranormal activity happens. Feeling slightly freaked out I was then lead up the stairs ready to complete the next séance and my sister then confessed she actually flashed her torch on her foot by accident so that ruined that.

This time our séance had music… We had to listen to the dulcet tones of Dame Vera Lynn to bring to the fore the spirits who had been using the fort during World War II. Again, a few noises were heard and the room did seem to get colder but that was all.

After this we got the opportunity to try moving glasses. The first group stood in a circle with the glass placed on the table in front of a small red light. Sure enough after about 15 minutes there glass violently slid across the table which scared everyone. Of course when it was our groups go, despite persevering for about half an hour, nothing happened.

Slightly annoyed at having no ghostly activity yet, we moved on to the next exercise. We were asked to wonder round the tunnels with a thermometer to track any unexplainable temperature changes of 5 degrees or more, either hotter or colder. Again, this was another opportunity for my group to scare each other. We heard a few screams at the top of the tunnel where another group of girls were sitting and had heard a bang on the door. This was our opportunity! We sat in the dark with our thermometer and called for the ghosts to come…. ‘Spirit, if you are there show us’, I said. At that exact moment one of our group then managed to break wind very loudly…. I think the ghostly atmosphere might have been somewhat ruined by this.

All was not lost. We still had one final activity and the last séance to go so there was still hope of experiencing the paranormal. We had to walk down to the old Gatehouse where the soldiers used to sleep. This place was by far the creepiest of all. We gathered in the dark in one of the bedrooms and all stood in a circle. I was then moved by our medium to be near the door, which I really wasn’t very happy about. We all stood in silence and listened as our medium called for the spirits to make themselves known. There was an almighty bang that came from outside the room and I was finally starting to feel scared.

Once this was over we reunited with all the other groups downstairs in the Gatehouse for the last séance.   We were told by the medium he had checked the door to make sure it was locked so it couldn’t bang. My sister then said, ‘shall I go and check?’ Always the sceptic. Sure enough, she walked to the top of the stairs, on her own, in the pitch back and checked the door. When she returned she informed me that not only had it been left open, it was pinned back, so pulled it shut and locked it. I don’t think our medium was very happy about that! Needless to say, during our last séance nothing happened at all.

It has to be said I don’t think I have ever slept so soundly since my night ghost hunting. If there are ghosts around at least I know they aren’t likely to ever bother me, maybe just other people!

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JP2F4S logo is adopted by Catholic 2012 for the Summer Games

The Catholic 2012 office of the Catholic Bishops’ Conference of England & Wales – who will be providing service, hospitality & outreach during the 2012 London Games – has adopted the John Paul 2 Foundation 4 Sport (JP2F4S) logo as its own!

The JP2F4S logo was designed by communication consultancy jag press & publicity – so naturally we are thrilled it is being put to good use.

The logo is based on the last photograph taken of John Paul II on UK soil. We took his hands, which are a symbol of peace/blessing and of course he could be catching a ball, and turned into the image opposite.

To see what other work jag carried out for JP2F4S please follow the link.

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jag press & publicity supports the local community by working with Friends of East Sussex Hospices

Happy New Year to you all! We wanted to start the New Year by telling you about the work we will be doing this year with Friends of East Sussex Hospices (FESH).

FESH is a local charity which currently supports 11 hospices (including two children’s hospices) in and around the Sussex area.

At the end of last year we decided to put aside some time each week and dedicate this to help FESH with the hugely important work they do. As a result jag will be supporting FESH with PR on a number of projects over the next six months and we are already putting together a great facts and figures sheet to help them promote the work they do (FESH fact sheet). Once this document is finalised, Sussex-based jag press & publicity will design a leaflet to include all this data.

We feel that it is really important to give something back to the local community and being able to use our communication skills makes it even more worthwhile as we get to do something we love and help a great cause at the same time. Helping out FESH has helped to put a big smile on our faces, even in January!

At jag we chose new projects to support every six months so if you have a local project based in Sussex or Surrey get in touch to see if we might be able to support you next.

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On the first day of Christmas: 12 comms tips to keep it simplz

As we all head off for Crimbo it can be easy to think just because the office lights are off and the doors locked until January (for a lot of us), that it’s the last time we have to think about our brands and organisations this year.

Sorry folks but brands still exist over Christmas and it’s important we keep up the hard work we have put in all year so no-one has to clean up a big mess in 2012.

Have a read through our 12 tips for Christmas to make sure you can be reached and to ensure you are still getting noticed over the break … why not tick them off and see how prepared you really are?

Yes, we know our 12 days of Christmas doesn’t rhyme – come on, we are not poets or musicians!

One Email out of office – Don’t forget to put your out of office on and include alternative contact details for over the holidays. If your office is shut make sure everyone knows who is ‘on call’.

Two Phones diverted – Divert the office phones or provide an alternative phone number for anyone who urgently needs to speak to you. It’s always best to provide two numbers just in case of any problems. You will kick yourself if your client is left out of the big story in the New Year because a journalist couldn’t get hold of anyone.

Three Fail-safe lists – Make sure those who are responsible for running things while the office is closed have the right contact lists. Provide them with a list of your clients, the relevant contact, any key journalists you might need to speak to and any supplier numbers you might need in case of any issues. Also make sure your clients, suppliers etc know who from your company is contactable.

Four Dongles dongling – Do you have internet access where you’re going? Make sure those team members who need it, have it. Even if it means providing a device for them.

Five Calling birds – If you have any stories to sell-in while the office is closed does everyone in the team know who should be calling who? Make sure responsibilities are clear so journalists aren’t contacted by five different people about the same story.

Six Facebookers Facebooking– Has someone been put in charge of updating Facebook over Christmas? Make sure any teams updating know their roles and how often they are expected to be posting. People are likely to be using Facebook over Christmas so make sure you keep your followers engaged with interesting and relevant material. 

Seven Typists typing – if relevant, have you got stories prepared for the Christmas week? This is a very slow news time so it is a golden opportunity to get in there with some great surveys or interesting stories. Many news desks will have out of hours cover so make sure your team have the right lists to get in touch with the right journos.

Eight Website watchers – make sure your website is also kept up to date with the latest news and any stories you are sending out. You don’t want to waste all that hard work you have spent on SEO over the year.

Nine Tweepers tweeting –Don’t just focus on Facebook – keep the social media world up to date with Tweets. Remember these can be scheduled before you go away for Christmas, leaving you with less work to do over the holidays. Also you can link the two so both are updated at the same time.

Ten Bloggers blogging – Don’t forget to update your blog over the holidays too if you can. This will also help with your website SEO and keep people updated about what you’re up to over Christmas. It might be you have some funny stories to share when you get back to the office so why not keep a record and post them on the blog and share them when you get back to work. 

Eleven Monitors monitoring – Try and keep on top of any relevant news. It might not directly affect any of your clients but it could be relevant for the sector, or just an interesting quip for your blog or social media.

Twelve PR’s partying – If you stick to the list above this should keep you on top of things over the festive season and leave you with even more time to party and enjoy Crimbo!

Hope our ‘baubles of wisdom’ are helpful.  All there is left to say is … Have Yourselves a Very Merry Christmas and a Happy New Year!!

jag team

Workmen make a ‘bewitching’ discovery. Do you have a story to unearth?

Water engineers recently unearthed what could prove to be one of the most infamous sites in England’s history of witches and warlocks – on Pendle Hill in Lancashire.

As a result United Utilities have had some ‘enchanted’ coverage – just take a look at this piece on BBC News http://www.bbc.co.uk/news/uk-england-lancashire-16066680

So what’s the story: Archaeologists brought in by United Utilities to survey the area found the building under a grass mound and now historians are speculating that the well-preserved cottage could have belonged to one of the Pendle witches. The building contained a sealed room, with a mummified cat bricked into the wall. It is believed the cat was buried alive to protect the cottage’s inhabitants from evil spirits… as you do!

What stories do you have that could catapult you into the limelight or moonlight come to that?

It is not a case of waiving your magic wand – just talk to your teams/staff and find out whether you have a little gem lurking mummified within your company walls (much like the old cat). And why not put a strategy in place to ensure you dig regularly for stories within your organisation?

Here are 16.5 ideas (so just a few) you might think about when trying to unearth your Pendle Hill:

  1. Carry out/publish research
  2. Customer survey: launch campaign on the back of the results
  3. Staff stories – hobbies, charity work
  4. Celebrate an anniversary
  5. Hold a debate on an issue
  6. Stage a launch of something: a competition for example
  7. Announce a strategic alliance  such as with a charity
  8. Support a local charity
  9. Gimmick/stunt – e.g. a snow globe at Gatwick/karaoke system – passengers invited inside to sing and raise money for charity in run up to Christmas
  10. Focus on a location – as point of difference – highlight the visual aspects of a celebration – eg Diwali celebrations focussed on new temple which had not opened to the pubic
  11. Which celebrities use your product/service/phone line etc
  12. Sponsor something
  13. Attend trade shows
  14. Speak at trade shows
  15. Launch a new product offer
  16. Put together a list of fascinating facts and figures to do with your industry

Get on your broomsticks and see what you can dig up!

ps If you are interested in the story of The Pendle witches, here you go http://www.pendlewitches.co.uk/ 

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John Paul II Foundation for Sport – from vision to reality on a tight budget

At jag press & publicity we have been very busy working, with our various talented partners,  on the branding of a new charity called the John Paul II Foundation for Sport (JP2F4S). The Foundation was launched last month and we are so proud of the work we did we thought we would share it with you.

The initial groundwork

To launch JP2F4S we had to start from the very beginning. While the charity already had a name, we needed to give it an identity to help bring it to life. After some initial designs, the team at jag helped to create a logo which we thought captured the spirit of the Foundation and gave it a lasting and recognisable image.

The Foundation aims to enable an ever increasing number of people – in particular the young initially – to achieve inner peace through sport guided by the principles identified by  Pope John Paul II and set out in his declarations and writing (www.johnpaul2foundation4sport.org)

In discussions with our client, we thought a fitting symbol for the charity would be to use the hands of Pope John Paul II, whose passion for sport helped to bring the charity to life.  The logo was created from the last photograph taken of Pope John Paul II, during a visit to the UK. His hands could be giving a blessing or catching a ball!

Website

Once a symbol for the charity had been developed we began to work on the website. The website needed to have a practical role, giving people background information on what the charities goals are, how they intend to achieve them and how people can get involved, but at the same time the website needed to inspire people to get involved and further shape the charity’s image with recognisable images and colours. With these factors in mind www.johnpaul2foundation4sport.org was designed, built, photographs were sourced and copy written.

jag not only worked on the design and content of the website but also on the SEO to improve the sites visibility on Google, allowing people to find the site more easily.

Social Media

As well as building a website, we wanted to connect with young people by taking advantage of the influential space of social media. We needed to build a Facebook page that would not only highlight the successes of the charity, but also encourage people to get involved and inspire them to find out more. Facebook.com/jp2f4s was born!  The charity is also on Twitter – @jp2f4s A short video will soon be appearing on You Tube too! Watch this space.

Merchandise

Ahead of the launch of JP2F4S we thought it was important to create merchandise to help to spread the charity’s message as well as help people visibly show their support. jag used the recognisable logo to get bags, t-shirts and badges made which would help promote the work of JP2F4S. We also produced charity wristbands to help those who support the charity show they are proud to do so.

These promotional items were used at the launch event and have since been distributed to school children who are becoming involved in the JP2 Foundation.

The launch

Now that the charity had a recognisable look and feel, the focus moved to the launch itself. The event needed to work well to ensure it not only launched the new charity, but spread the word to key alliances they could work with in the future.

jag’s events team worked to ensure everything was ready on the day. We wanted to ensure the client didn’t have to worry about a thing.  In the weeks running up to the event we visited the Throne Room in Archbishop’s House, organised projection equipment for the presentations, help draft the presentations and, with the help a board member of the Foundation, secured a short video from Tom Daley to show his support for the charity which was screened during the event.

As well organising the event logistics, jag also helped organise the guest list and took on the task of inviting key media to the event. ‘Hold the date’ teasers were sent out to the media in the weeks leading up to the event, with final invites sent out two weeks before.  An extensive follow up of the media took place and five journalists were secured for the launch night. As a result coverage was achieved in key Catholic media following the event.

On the night of the launch, jag worked with the team at Archbishops House to organise the room in advance of the guests arrival, we arranged and put together goodie bags for attendees and helped prepare Mgr Vladimir Felzmann, Professor Simon Lee and Archbishop Vincent Nichols ahead of their speeches. The three presentations went down a storm and we have a feeling that might have had something to do with Mgr Felzmann doing 74 press-ups while delivering his. We were delighted that Minister for Sport Hugh Robertson was able to attend and we had fantastic feedback about the website and the logo.

During the event the website went live and we are delighted to report six schools are already in discussions with Fr Vlad exploring how they might get involved.

What a great team effort!

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Do you need an Annual Report?

At jag pr we are delighted with our latest publication. Hot off the press, the LCW Annual Report was designed and written by us and hand delivered to our clients yesterday for the AGM.

If you would like an Annual Report or any other type of publication, please let us give you a quote … provided you like what you see!

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A great result following our complaint to the BBC

We are delighted with the response we have received from a local BBC radio station. Read our blog of October 31, 2011.

They replied to our email swiftly which is always a good sign. They added that they had listened to the interview themselves and said they completely agreed with the points we raised about the interview and they would like me to pass on their deepest apologies to our client for the way the interview was handled.

The producer said she felt the interview was pretty close to being in breach of the stations code of conduct and the whole team would like to apologise for the insensitive questions that were asked. She explained it is never their intention to upset any partners they work with and they pride themselves on highlighting serious issues, such as personality disorder, so they can bring these issues to the attention of others who may be suffering in silence.

In our email we requested a repeat interview as way of apology …as a result the local station would very much like to get our client back on at some point to explain, in a much more sensitive manner, the issues surrounding personality disorder so these can be highlighted in a way that works with the objectives of Emergence.

I think they call this a result! Thank you BBC.

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