award winning jag press & publicity on the front cover of Sussex Business Times in run up to Christmas 2013

Header Image - Colored PencilsAt award winning jag press & publicity we don’t often blow our own trumpet and this article is not really about how good we are.

The piece, which is out this month (December 13) in Sussex Business Times, is about what to look for when seeking to engage a PR agency and it also examines five ways PR can help companies or organisations to improve their PR. We set out below just a few thoughts you might find helpful!

Header Image - Word CloudHere are 5 ways to improve your bottom line using PR:

  1. Joined up communication – say the same thing internally and externally … consistency is the key to building a reputation on both sides of the fence. In practical terms: what are your key messages?
  2. Put in place an on-going, planned media strategy to reach your local, trade and national media (if appropriate) – it is one of the most useful ways to communicate with all audiences at the same time and create a profile. In practical terms: do you have a media strategy with a timeline of activity for 2014?
  3. Put in place a strategic, co-ordinated social media strategy and make sure it is part of 2 above – it is a powerful tool which is ignored at your peril. In practical terms: Do you have a Twitter or Facebook presence but don’t know what to do with it?
  4. Build strategic alliances with key opinion formers or other organisations – this will also shape how others perceive your business. These relationships, for example with a local charity, can help add credibility to your business or show a more human side. In practical terms: Who are your strategic alliances and when was the last time you helped each other?
  5. Lobbying – some organisations build their identity by calling on decision makers to bring about change that will benefit their members or customers. In practical terms: Do you have a strategy to communicate with your key opinion formers?

Front cover SBT Dec 13To read the article and the advice offered by award winning jag press & publicity in Sussex Business Times please go to the embedded link.

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