Archives

Archives | September 26, 2016

5 tips for improving your bottom line with PR

Strategy

Everyone knows that improving your company’s bottom line is key to building success for your business. But how many people take the time to consider how PR can contribute to that improvement?

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10 ways to make your story newsworthy

Got a story to tell? Great!  Not getting any interest?  Not so great. Time to take the newsworthy test. Whether tackling your own PR, or buying in PR services to get you noticed, the key component to attracting coverage is […]

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Summer of love: finding positive messages

Good news

After all the madness of the past few months, we have decided it is time for a summer of love. At jag, we want to concentrate on more positive messages.

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Feel the messages: Theresa May’s first speech as PM

Larry the cat

With her first speech as Prime Minister, Theresa May put down her marker and defined her messages. But was the feeling congruent with the words?

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How to create effective communication

Effective communication seems like an obvious requisite for anyone striving to implement a successful campaign. But as the fall-out over Brexit suggests, for some individuals this is easier said than done.

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We must learn from EU Referendum PR campaign disaster

Running a micro PR consultancy you would expect me to have views on how the EU Referendum PR campaign was executed these last few months and how the ‘rebuilding campaign’ should be run now. First of all, I must get this […]

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Crisis management plan – be prepared

Be prepared

Crisis management plan?  I’ll get around to that later – everything’s fine at the minute. OK, so you may not be NHS England fire-fighting on behalf of 111 everyday (or so it seems, at the minute), but for a small […]

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5 tips for DIY PR

DIY PR

PR can be a powerful tool for your business, but if you’re on a tight budget, it is often the first thing that gets sidelined.

Whilst you may not be a Volkswagen-esque company in need of some serious reputation repair, you do ignore PR at your peril. But the good news is you don’t need to break the bank to communicate with your target audience. Some PR you can do yourself!

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5 tips to improve your writing on social media

With Twitter users sending 9100 tweets every second, and with 3 million messages sent on Facebook every 20 minutes, there is no denying that communication on social media is essential for any organisation.

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Social media activity: building community and reputation

Social media activity

Tackling social media activity for your business can be time-consuming. You’re doing exactly as you were advised when you set up your company – you established a presence on social media and got to work with your tweeting and posting. But what have you gained?

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