Is social media for everyone? Download our presentation

Ann Grain was asked earlier this year to give a presentation at The Consortium for Therapeutic Communities (TCTC) Annual International Conference. Her paper, entitled ‘Communicating Community: Making the most of 21st century opportunities’ was delivered on October 23, 2013 at Cumberland Lodge, Windsor Great Park.

Given communication and social media is a subject close to many organisations’ hearts, we thought we would share our presentation here. It explores the different communication tools available in 2013 and what the benefits are of using them.

The conclusion is simple: the communication platforms available to all of us can be helpful to promote an organisation, its values and activity but it is also useful as a great way of ensuring service users, in this case, are able to stay in touch. Nevertheless, the tools whether Twitter or Facebook for example, need to be appropriate to the organisation and support the organisation’s strategy.

Whilst this presentation looks specifically at communication tools for Therapeutic Communities (TCs), there are many topics readers might find useful.

TCTC is a members association which promotes a values based approach to working with people. They believe that relationships and shared responsibility are central to all organisations and that the overall social environment is critical to the effectiveness of any service. Therapeutic Communities (TCs) are settings where the whole context; the physical environment, the way the day is planned and the relationships a person has, are considered to be part of the therapeutic process.

TCs are structured, psychologically informed environments – they are places where the social relationships, structure of the day and different activities together are all deliberately designed to help people’s health and wellbeing.

jag press & publicity – vision

jag adds value to all the organisations and individuals it works with by bringing to each client the consultancy skills needed to provide direction and clarity in their communication objectives. [...]

~ Ann Grain
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