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Purepaint – Eco Painters and Decorators
Timescale: March 09 – April 09
Brief:
Purepaint, a highly progressive eco painting and decorating company, approached jag to draft articles for two parenting magazines to be published in June and July 09.
Objectives:
- Start to create aware of Purepaint and its unique service in the local parenting media – the company exclusively uses the highest quality non petrochemical, non toxic natural paints and finishes.
- Start to create awareness of natural paints – they are better for your health, better for your home and better for the environment
- Create awareness, from a decoration point of view, that natural paints outperform petrochemical based paints at every level – they have better coverage which makes them more cost effective, superior depth of colour, they are longer lasting and can be matched to any manufacturer’s colour swatch.
- Support the expansion of Purepaint long-term.
Measurement and evaluation:
The articles appeared in the Sussex ABC magazine and in the Brighton & Hove NCT magazine.
