Pruden & Smith Throws Down the Gauntlet to Businesses in Sussex

Mid Sussex Times

A listed building in Ditchling, East Sussex, has become the first in the village to be redecorated using natural paint¹. The move is part of award winning jeweller and silversmith Pruden & Smith’s² commitment to sustainability.

“We are part of a new movement in the jewellery industry, looking hard at fair trade and sustainability. As part of that scheme we should also think about the environment on our doorstep and we therefore decided to switch away from petrochemical paint to a natural alternative when painting the outside of the building”, said owner Anton Pruden.

“So not only are we constructively helping the environment by returning to quality materials that don’t damage our surroundings, but our staff and customers will also benefit. Unlike petrochemical paints, the natural products used by Purepaint³ don’t give off fumes and are suitable for children and allergy sufferers. As far as we are concerned it makes total sense.”

Pruden & Smith has already had a steady influx of locals enquiring about the paint being used: “We are after all situated on the Ditchling cross roads, so you cannot fail to see the Purepaint board and scaffolding. I hope many other businesses in the village follow our lead and make the switch.”

Nick Case, proprietor of Purepaint, added: “We are delighted Pruden & Smith turned to us for help. Natural paints outperform petrochemical based paints at every level – they have better coverage which makes them more cost effective, superior depth of colour, they are longer lasting and can be matched to any manufacturer’s colour swatch.”

For further information/photographs and to arrange interviews please contact: Ann Grain – jag press & publicity – on 07861 376 844 or

Notes to editors

¹Natural paint is primarily made from natural resources and it works in harmony with the surfaces it is applied to. It does not cause any detrimental effects to health or the environment during manufacture or during or after application.

²The Pruden and Smith workshops in Ditchling have established a name for high quality, handmade, contemporary silverware and jewellery. Anton Pruden is a third generation silversmith. His grandfather, Dunstan Pruden, was the silversmith in the Eric Gill founded Guild of St Joseph & St Dominic on Ditchling Common. In 2008, Pruden & Smith celebrated 20 years of designing and making their unique jewellery and silverware in Ditching. For further information

³Purepaint is a highly progressive eco painting and decorating company, offering a unique set of services. The objective of the company is to provide a fully comprehensive ‘one stop shop’ service in the natural paint market.

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