Optima Care’s new website designed by jag press & publicity

Optima Care websiteWe’re delighted with the new Optima Care website www.optimacare.co.uk designed and hosted by jag press & publicity.

After their acquisition of Family Care Homes, Kent-based Optima Care approached jag with the challenge of combining the two existing websites to reflect the services available whilst still capturing the individual nature of the different care strands.  All of this was on a limited budget.

With a keen eye for detail, we honed in on the colour of the Optima Care logo and the old branding of Family Care Homes to colour code the different services, providing a clear visual distinction between the three services available.  The blue and orange of Optima Care were selected for the residential nursing service and the mental health facilities respectively, while the purple from the old Family Care Homes logo was used for the learning disability services.

We were able to keep the photography in-house – vital when the budget is tight – with Ann Grain visiting many of the services and using her photography expertise to capture some great images of the residents.  With an understanding of the processes involved and having visited a number of the facilities previously, she was able to obtain permission from most of the service users to include their images on the website and in publications.

At the same time as building the website, we were involved in re-designing most of the services’ brochures which allowed for a consistency in the tone, images and copy across the media.  Go to www.optimacare.co.uk/resources/brochures for a closer look.

If you are thinking of revamping your existing website or building one from scratch, with or without a limited budget, contact Ann Grain on 01403 793 836 to see how jag can help, or email ann@jagpresspublicity.co.uk

jag press & publicity – vision

jag adds value to all the organisations and individuals it works with by bringing to each client the consultancy skills needed to provide direction and clarity in their communication objectives. [...]

~ Ann Grain
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