National Association of Care Catering (NACC)

Brief:
The National Association of Care Catering, a progressive organisation representing professionals providing catering to the care industry, approached jag to work them on their annual Community Meals Campaign (it used to be called Meals on Wheels) which launches in October 2010.

Objectives:

  1. Raise the profile of the NACC
  2. Use the Week to highlight the problem of malnutrition in older people
  3. Generate debate by calling for one Nutrition Standard
  4. Begin to change the perception of the community meals service
  5. Build relationships with trade and consumer media
  6. Generate coverage in key media

Measurement and evaluation:
The campaign launched on October 11 – watch this space! In the run up to the Community Meals campaign, jag has been getting coverage for related stories. Below is an example.

NACC in Caterer Search
Go to :http://www.caterersearch.com/Articles/2010/09/16/335094/NACC-launches-10-Key-Characteristics-for-Nutritional-Care.htm for full article.

jag press & publicity – vision

jag adds value to all the organisations and individuals it works with by bringing to each client the consultancy skills needed to provide direction and clarity in their communication objectives. [...]

~ Ann Grain
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