Jumpstart Design

Timescale: March 08 – present
Brief:
Jumpstart DesignRaise awareness of Jumpstart Design in local business press and professional design press

Objectives:

  1. Start to build national profile: An international company with multi-national clients
  2. Start to build regional/local profile: Raise awareness of Jumpstart as a local company flexible enough to also work with local businesses in Horsham/West Sussex/South East, including start-ups
  3. Support the acquisition of new business

PR Strategy:
Raise awareness of Jumpstart in the local business press
Begin to raise awareness in the professional design and marketing press
Raise awareness in the trade/sector press – plan joint press activity with new Jumpstart Design clients

Plan:
A number of press releases – targeted at national, local and trade publications – were issued on a monthly basis which were subsequently picked up by the target press
Relationships were cultivated with key journalists in local business magazines/appropriate b2b magazines

Measurement and evaluation:
Leading national design magazine has run a couple of stories in the magazine and online
A total of 15 articles have appeared in the key printed and online press in the last nine months

Result:
Jumpstart Design has a positive profile in the local business press and has won a number of new contracts

jag press & publicity – vision

jag adds value to all the organisations and individuals it works with by bringing to each client the consultancy skills needed to provide direction and clarity in their communication objectives. [...]

~ Ann Grain
Find out more