Cook, Chill, Give, Play and Live …. At Sparks Yard.com

Business Matters - West Sussex County Times

Cook, Chill, Give, Play and Live …. At Sparks Yard.comWhen Arundel-based Sparks Yard opened its doors in 2003 owners Andy and Holly Heggadon were already planning for another five or 10 shops – an expensive and risky project especially in the current economic climate. But within a few months of meeting with Jumpstart Design¹ a new website (www.sparksyard.com) was all the shop they needed.

“We now have a great online presence thanks to Jumpstart – our new ecommerce site has enabled us to dip our toe in the international market and begin to realise our dreams,” said Andy Heggadon.

The first priority for the Heggadons is to finish populating the site with at least 30 to 40 products per category – the store stocks about 7,000 to 8,000 products (out of a possible 22,000) so choosing what goes online is a major task. The products are split into five main shopping categories – cook, chill, give, play and live – that Jumpstart developed with Sparks Yard as part of the design agency brief.

“Our challenge was to showcase the enormous breadth and depth of products available under recognisable headings,” explained Fiona Mulliner, Jumpstart Director. “The five words we chose could not be simpler and also worked well when we used them on the giant window display used to drive shoppers to the Arundel store.

www.sparksyard.co.uk will now also enable the award winning retailer to expand its range and sell products not available in the flagship Tarrant Street store, such as furniture.

“Then we need to start getting ready for Christmas believe it or not – we are always working six months ahead of ourselves,” explains Holly Heggadon. “The home page has one section devoted to seasonal goods and right now we have a whole range of Easter goodies for sale.”

To create the first Sparks Yard ecommerce website, Jumpstart Design had to design a site that could work seamlessly with the company’s existing EPOS system (electronic point of sale). The current system offered a number of constraints which meant that an extra level of creative thinking had to be applied to the project to deliver an attractive and engaging site that customers could easily access and navigate around.

The shopping cart functionality that Jumpstart designed had to work around the EPOS system, a challenge that Jumpstart met by developing their own bespoke ecommerce solution.

Steve Gallagher, Creative Director, said: “This project offered us a number of interesting challenges as designers and web developers. Our ability to design bespoke systems was critical to the success of the project and we are very pleased with the quality and standard of the final product.”

Andy Heggadon added: “Jumpstart’s hands were tied from the beginning – we needed to keep our existing EPOS system which therefore meant they had to jump hoops to produce what we have today. There is a seamless interaction between the EPOS system and the website – something I never thought would have been possible.”

Journalists please contact: Ann Grain, JAG Press & Publicity Ltd, on 07861 376 844 or ann@jagpresspublicity.co.uk

Notes to editors
¹ Jumpstart is an innovative and experienced digital design and development agency providing national and local companies a range of creative and technical services to enable them to enhance their sales, marketing, communications and productivity. More information on Jumpstart’s services and portfolio can be found at www.jumpstartuk.com

jag press & publicity – vision

jag adds value to all the organisations and individuals it works with by bringing to each client the consultancy skills needed to provide direction and clarity in their communication objectives. [...]

~ Ann Grain
Find out more