Charlton Athletic Community Trust Choose to ‘Digilog-It’ to Reach Thousands of Youngsters in the South East

Q4 Sport - This is London (26 September 2008)

Charlton Athletic Community Trust¹, famed for its work with youngsters across the South East, has joined forces with Digilog-It² in an industry first.

From today, youngsters across Charlton, Bexley and Kent will be able to go onto the Charlton Athletic Community Trust website ( and download their own personal Charlton Athletic Digilog which will support and encourage them to become the best football players they can be! It will become a vital online resource for their complete development – and it’s FREE.

And at the click of a button Charlton Athletic Community Trust, through Digilog-It, will be able to reach its key young audiences online enabling it to support and further develop grass roots football in the community.

The Digilog-It is the world’s first sports online development log designed to help young sportsmen and women play a better game. Youngsters will be able to keep a record of what they have done, what they would like to do, what they thought about their recent training and games and a detail of their schedule. The log will become their passport to success and it will support them in the review of their game and training; help them set objectives/goals and give them proof of their achievements!

The log will also provide these budding football players with a whole raft of information about food and nutrition; fitness and exercise; psychology; hints and tips to improve their game – vital to ensure the development of a rounded player.

Years of experience have shown that players who carefully record their progress and achievements understand themselves and their game better and become more committed players. They are able to make faster progress in their chosen sport.

The logs have been designed so that each youngster can add as much or as little information as they like – and no one else can access it. But whilst this log is a personal record, lots of useful information can be posted on it from people who support and encourage them – such as the coach, manager, parents/guardians, team mates and friends.

Through its ‘holistic’ approach Q4Sport, owners of Digilog-It, also challenge and support organisations to tackle head on many of the thorny issues grabbing the headlines such as obesity and social inclusion.

Sean Daly, CAFC Football Development Manager said: “This is a great opportunity for all involved to develop together. The Digilog is a fantastic resource for players, parents and coaches and it will really help invest that much more in the community.”

Alan Kenworthy, Q4Sport MD, said: “If our state of the art log is able to help one club or team 1% then we have achieved what we set out to do. At Q4sport we are dedicated to helping young people develop and grow into whatever they want to be. The Digilog can help them to achieve and once a person has achieved something once they can go on to move mountains.”

Journalists please contact:
Ann Grain (JAG Press & Publicity) PR for Q4Sport, on 07861 376 844 or

Debbie Smith, Press Officer, Charlton Athletic Football Club on 020-8859 4765.

Notes to editors
Photographs/screen grabs are available on request from Ann Grain at Q4Sport press office
¹Charlton Athletic Community Trust is famed for its work with youngsters across the South East. An initiative that began when Charlton Athletic Football Club returned to The Valley in 1992 is now an organisation that employs hundreds of football coaches and comes into contact with thousands of youngsters on a weekly basis.
²Digilog is owned by Q4Sport. Q4Sport was launched earlier this year to provide ‘holistic’ support to young sports players from around the world.

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