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Brighton & Central Sussex Group of Advanced Motorists
Brief:
Provide media support to the Brighton & Central Sussex Group of Advanced Motorists and support the organisation to forge local strategic alliances to jointly improve driving standards and promote road safety.
jag pr has also supported the organisation to redesign and rebrand its website and to use Facebook and Twitter to drive traffic to it.
Objectives:
1. Achieve coverage in Brighton and Central Sussex media containing specific advice on safe and economical driving
2. Promote BACS as the source of advice for road safety in the region
3. Help promote Momentum and Skills for life – http://www.bacs-iam.org/
Measurement & Evaluation:
BACS has achieved significant media coverage in the target media, including the Brighton Argus, West Sussex County Times and the Mid Sussex Times. Its chairman, Chris Belton, has carried out a number of interviews on local radios including Splash FM, Bright FM, 3 Counties Radio and others.
