1 Garden Court

Timescale: February 07 – September 07

Brief:
1 Garden CourtThe London-based barristers needed to place an announcement in key legal target publications. Nevertheless, during the initial in-depth brief, jag press & publicity ‘unearthed’ many new angles which enabled it to expand the initial brief significantly.

Objectives:

  1. Begin to create a profile for 1 Garden Court in the professional press
  2. Announce a change at the head of the chambers
  3. Start to create a profile for the new joint head of chambers and the legal issues affecting the sector

PR Strategy:
Target professional legal magazines and The Times Legal supplement. Establish long-term relationships with key legal magazines.

Plan:
Issue a release announcing the ‘standing down’ of the joint head of chambers and announcing her replacement
Set up interviews for both. Target The Times Legal supplement with a more wide reaching story.

Measurement and evaluation:

The Times Law supplement ran a ‘trading places piece in a March supplement and a whole page feature on the opening page of a May supplement. Articles appeared in key legal magazines

Results:
1 Garden Court is now known to the key legal magazines and has an ongoing relationship with them.

1 Garden Court has in November 2012 started working with jag press & publicity to generate media coverage for a number of developments at Chambers.

jag press & publicity – vision

jag adds value to all the organisations and individuals it works with by bringing to each client the consultancy skills needed to provide direction and clarity in their communication objectives. [...]

~ Ann Grain
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