Why hasn’t the bottle of Superdrug water made me happy?

Whilst in Belfast recently (and what a gorgeous place that is) I bought a bottle of Natural Mineral Water (Still) in @superdrug at @belfastairport – no big deal you might think!

Water that 'guarantees' your happiness

Well, after a few sips, while waiting for my plane,  I noticed the following statement on the label – ‘100% happiness guaranteed‘. Wow … lucky me!

After I stopped laughing .. my next reaction was to think, “what a load of brown stuff” and then I had a fascinating debate on the plane with my ‘next door neighbour’.

Whilst I still maintain the statement is worse than utter rubbish, I cannot understand how any label can get away with making such a promise given all the legislation we have in the UK? Can anyone answer this? Who on G-d’s earth can guarantee 100% happiness? Or is it meant to be funny?

And then it occurred to me, that David Cameron @Number10gov should perhaps buy bucket loads of this water as it might then help his so called Happiness Campaign … you heard it here first!

On another equally bizarre note … last night whilst watching the box I saw an advert for one of the Olympic sponsors (and I shall not dignify them with a plug here). The add was encouraging all of us to go out and buy chocolate so we might win a ticket to The Games. Yes that’s right … eat chocolate, put on weight between now and July (87 days to go today!) and you might just win an illusive ticket to a London sporting event!

OK, let’s de-construct this – here is a wonderful contradiction which I have no doubt will continue to baffle me for the rest of my life. Well, perhaps not … the answer is below *

Put aside for a minute the fact that we have allowed a chocolate, soft drinks and burger joint to sponsor the 2012 Olympics (all of course increadibly healthy products that the UK government want us to cut back on) … in the UK we have a huge obesity problem!

This obesity epidemic allegedly worries our prime minister @camerondirect (don’t follow this Twitter account as they have not posted since May 2010) and yet we not only allow a chocolate manufacturer to sponsor a sports event, we are now allowing it to advertise and encourage chocolate eating so a lucky few who eat enough chocolate can go and sit and watch people being healthy.

Give me a break (no Kit Kats thank you)- and then the powers that be wonder why their health messages don’t get through and people continue to put on weight.

Listen carefully … mixed messages never work – they are confusing by their very nature. You shouldn’t need a PR consultancy to tell you that.

Now here is another genius idea … if we had got @superdrug to sponsor the London Olympics, we would not only be hydrated whilst watching the Games (a good thing), we would be 100% happy too … it says it on the label … guaranteed!

* £££!

‘Like’ us on facebook.com/jagpresspr

Follow Sussex based jag pr on Twitter @jagpr

‘Like’ www.jagpresspublicity.co.uk

 

 

Thusha Kamelswaran website is built in 24 hours

At the 11th hour jag press & publicity was approached to design and build a ‘simple’ website which had to go live a few hours before a planned national television interview about Thusha Kamelswaran on 12.4.12.

You will remember that on 29th March 2011, Thusha was playing in her uncle’s shop in Stockwell, south London, dancing and skipping around like any other playful 5 year old when a group of young men suddenly burst in firing indiscriminately within the shop. One of the shots hit Thusha, the bullet entering her chest, and shattering the seventh vertebra of her spine, paralysing her from the chest downwards and leaving her close to death. Being in the wrong place at the wrong time changed her life forever.

This story moved us at the time and now we had an opportunity to put our skills to good use. The jag team worked tirelessly and here is the site www.thushafund.co.uk It does ‘what it says on the tin’. The main aim was to provide a vehicle for anyone wishing to donate to do so. So if you are affected by the Thusha’s story please follow the url and give generously. Any contributions will go directly to the current efforts led by the Trident team.

The Trident team within the Metropolitan Police, investigating the shooting were so touched by this incident, they took it upon themselves to set-up an Appeal Fund to help Thusha. The team is planning to do the 3-Peaks Challenge, in 24 hours, in an effort to raise additional funds – please take a look at their website  http://www.threepeakschallenge.net/4148/team-thusha

We did not work alone on the new Thusha Fund website … the logo was designed and most of the copy submitted! And it just goes to show what you can do when needs must. And we all gave our time as a personal contribution to help Thusha through her now difficult journey through life.

‘Like’ us on facebook.com/jagpresspr

Follow Sussex based jag pr on Twitter @jagpr

‘Like’ www.jagpresspublicity.co.uk

Why I like swimming …

After reading recently that Virgin Media has won the WIFI contract for the London tube network we started having a bit of a rant at jag towers about how much time we spend checking emails on our smart phones. We also feel quite strongly that there are few places left where you can get away from the demanding mobile – yours and other people’s!

So what is the latest wheeze? Well, we will now all have internet access on tube station platforms, ticket offices and escalators http://www.bbc.co.uk/news/technology-17373523. Brilliant I hear you say…. But is it brilliant?

Do we all really need more spaces where we can check in our every move on Facebook and be hounded by emails outside of office hours?

Silence is golden

24 hour communication has opened up new expectations from employers, clients, colleagues, family, friends and, most importantly, ourselves. Many of us feel we should be there to answer a question, or check on what colleagues are doing. We feel we should be constantly available all day every day and this isn’t healthy. It is certainly not good for our mental health!

Does opening ourselves up to constant communication, wherever we are, at whatever time of day, really make us communicate more efficiently or is it actually causing us to spend too much time checking up and making sure everything is okay that we can’t actually switch off?

How many people do you know who feel insecure if they leave their mobile at home by mistake or if the battery runs out unexpectedly?

There is no doubt, it is great that when we are out of the office and sitting on the train, in the car, out at lunch, in a shop we can check our emails, chat to our friends on Facebook, update Twitter and communicate with thousands of people around the world at any given time. This has meant that communication is fast paced, makes doing business much quicker and more efficient and keeps us all in easy contact, which is a good thing.

“]

This was first pinned by @CatTurner on Pinterest www.pin.st/cipr

But have we not taken this to the extremes? So many people have become surgically attached to their device! Are we forgetting the art of face to face communication?

The problem is that now many people tend to start reading their emails, checking Facebook etc when at the gym, at home watching TV, out with the family at dinner, and even when they are on holiday! We shouldn’t all feel we need to be in constant contact with the world all the time. Or should we?

Don’t just reply to the email because it is there! Communicate smartly and effectively. The use of this technology should mean we spend less time texting, emailing, Facebooking and Tweeting. Communication should be quicker and efficient – we should not become slaves to it. Do you really need to reply to that email now, or can it wait until tomorrow morning when you are back in the office?

The spaces where there is no WIFI access or phone signal is a welcome retreat. It’s nice to know we can sit on the Tube and have a 15 minute breather from a world of constant social connection (not for long!). This – as I state in the title – is why I love swimming. For 50 minutes I am mobile free. No music, no emails, no facebook, no Twitter, just social silence!

 

‘Like’ us on facebook.com/jagpresspr

Follow Sussex based jag pr on Twitter @jagpr

‘Like’ www.jagpresspublicity.co.uk

The truth behind the conflicting health messages in the media

The heading in this month’s Prima Magazine – ‘Are you eating enough chocolate? The health story you will want to read’ – caught our eye and reminded us how easy it is to become confused by so many health messages.

Have you ever picked up a newspaper to read on the front page that drinking alcohol is bad for you, only to read on page six that two glasses of red wine will reduce your cholesterol?

Or eating meat will give you cancer, and then the next week you read meat will reduce your risk of dementia?

There are so many different stories published on health it’s no wonder so many of us are confused about the best things to eat and drink to stay healthy.

We thought we would collate some of the most conflicting stories and put them up on our blog to make our point!

Is a fry up a bad breakfast?

Eating a fry up is bad for you!

http://www.mirror.co.uk/news/uk-news/danger-in-a-fry-up-and-fresh-fruit-375898

A fry up is the best breakfast ever!

http://www.dailymail.co.uk/health/article-1263778/Why-British-fry-healthiest-breakfast-.html

Exercise is good for you though?

No!

http://www.dailymail.co.uk/health/article-102261/Is-workout-bad-you.html

Is drinking alcohol bad for your health?

White wine is good for your heart.

http://www.thesun.co.uk/sol/homepage/woman/health/health/article1817768.ece

But bad for your teeth!

http://news.bbc.co.uk/1/hi/health/8314802.stm

Can dairy products help prevent Alzheimer’s?

According to this article milk can help prevent it.

http://www.telegraph.co.uk/health/healthnews/4883744/Milk-could-help-prevent-Alzheimers-Disease.html

This diet in the Daily Mail recommends cutting out dairy to prevent it.

http://www.dailymail.co.uk/health/article-1215116/The-simple-diet-fight-arthritis-Alzheimers-disease.html

What about water? Everyone knows drinking water is good for you… Isn’t it?

http://www.dailymail.co.uk/health/article-2014112/Drinking-water-bad-health-Benefits-myth.html

Many people find themselves asking questions like where do these stories come from? Who writes them? How could it be that studies find such differing results and surely something is either good for you or not, right?

Well, wrong actually.

We are given varying health messages due to some really simple factors. Some of the reasons this might happen are:

  • The reality is, some products might be great for helping with one aspect of our health but it may also have adverse effects somewhere else. This doesn’t mean it’s always bad/good for you, but that eating some of it in moderation may not be as bad as you would think.
  • Quirky or controversial stories make good headlines. Things like chocolate or wine being good for you is unexpected so a study which highlights these facts is likely to get picked up by the press.
  • Many stories, studies, research, may be produced by PR companies trying to change the image of a certain brand, product or type of food. This doesn’t mean for a minute the research isn’t true or manipulated. It just means that the PR companies will play on aspects of the research that help their case.
  • Finally, journalists are human! The author writing the story might have a view that wine is bad for you. When given a study with slightly negative results about wine they are likely to pick up on this and go with it.

I think perhaps sticking to the old motto everything in moderation is the best thing to do when it comes to your health.

Eat a balanced diet, do some exercise and treat yourself when you want to. Ultimately we must do what feels right for us as individuals … we know ourselves better than anyone!

‘Like’ us on facebook.com/jagpresspr

Follow Sussex based jag pr on Twitter @jagpr

‘Like’ www.jagpresspublicity.co.uk

5 ways to improve your bottom line using PR

jag press & publicity’s guest blog on the Sussex Enterprise website is now live and is all about 5 ways to improve your bottom line using PR. Here are a few bullet points which might help you:

Here are 5 ways to improve your bottom line using PR:

  1. Joined up communication – say the same thing internally and externally … consistency is the key to building a reputation on both sides of the fence. In practical terms: what are your key messages?
  2. Put in place an on-going, planned media strategy to reach your local, trade and national media (if appropriate) – it is one of the most useful ways to communicate with all audiences at the same time and create a profile. In practical terms: do you have a media strategy with a timeline of activity for 2012?
  3. Put in place a strategic, co-ordinated social media strategy and make sure it is part of 2 above – it is a powerful tool which is ignored at your peril. In practical terms: Do you have a Twitter or Facebook presence but don’t know what to do with it?
  4. Build strategic alliances with key opinion formers or other organisations – this will also shape how others perceive your business. These relationships, for example with a local charity, can help add credibility to your business or show a more human side. In practical terms: Who are you strategic alliances and when was the last time you helped each other?
  5. Lobbying – some organisations build their identity by calling on decision makers to bring about change that will benefit their members or customers. In practical terms: Do you have a strategy to communicate with your key opinion formers?

http://www.sussexenterprise.co.uk/blog/pr-tool-improve-bottom-line_3604

‘Like’ us on facebook.com/jagpresspr

Follow Sussex based jag pr on Twitter @jagpr

‘Like’ www.jagpresspublicity.co.uk

Need a simple explanation to social media?

Here it is … what could be simpler?

And this must be the shortest blog in the history of blogs!

‘Like’ us on facebook.com/jagpresspr

Follow Sussex based jag pr on Twitter @jagpr

‘Like’ www.jagpresspublicity.co.uk

Ghostly goings on at jag press & publicity

This week we thought we would let a jag team member tell us what they have been up to in their spare time. We aren’t all work and no play – we are in fact a pretty exciting bunch!!! So we thought we would let Lucy, a Senior Account Manager at Sussex-based jag press & publicity, tell us what she gets up to when she isn’t smoozing with journalists and writing communication strategies. It makes for some ‘spookily’  interesting reading!

Well this weekend I went on a ghost hunt… yes, you heard right, I went ghost hunting. So I thought I would share my experience with you.

We set off at 7pm from Sussex and headed to Chatham in Kent. I did wonder on the way what could be so spooky about Chatham but how wrong I was……

We arrived in the town centre and at the top of the hill was a very spooky, lit up fort. I did say to my sister at this point, ‘this better not be the place where we are heading’. Of course it was! So we drove up a long drive where we were met by a few other ghost hunters. We had arrived quite early so we got a cup of tea and then a tour of the fort commenced.

At this point the lights were all on and the fort was just a series of tunnels and really didn’t look very scary at all. We arrived at the gatehouse and were told stories about how the fort is the largest Napoleonic fortress in Britain and then we weaved through the tunnels, eventually reaching the top of the fort on the hillside which looked right over Kent. All seemed rather like a nice pleasant history tour so far. We then went for a tea break.

Once we warmed up with a nice cup of tea we met with our tour guide and the medium, who talked to us about being psychic and having the power to contact ghosts etc. I still wasn’t really convinced at all, especially when he started talking about psychic vampires!

After the introductions we went back into the tunnels, which were now pitch black, and we had our first séance. It was at this point where we first met the Surrey Paranormal Activity Investigators. They even all had matching coats! During our first séance we were asked to hold hands and hum. I really had to stifle my laughter at this point. My urge to laugh soon disappeared though when some distinct banging noises were heard at the top of the tunnel, followed by Bob (one of the Surrey team) rushing forward due to being pushed by a ghost.

Following the séance we roamed around the tunnels with our torches. My friends and I took this as an opportunity to scare each other as much as possible. Let’s just say it worked… many times!

After another opportunity to warm up with tea we were then taken into a very big dark room. Our medium explained the ghosts and figures he could see and there was a flash of light just by the side of my sister and I. We were then informed by one of the Surrey group that this was one of the first things you see when paranormal activity happens. Feeling slightly freaked out I was then lead up the stairs ready to complete the next séance and my sister then confessed she actually flashed her torch on her foot by accident so that ruined that.

This time our séance had music… We had to listen to the dulcet tones of Dame Vera Lynn to bring to the fore the spirits who had been using the fort during World War II. Again, a few noises were heard and the room did seem to get colder but that was all.

After this we got the opportunity to try moving glasses. The first group stood in a circle with the glass placed on the table in front of a small red light. Sure enough after about 15 minutes there glass violently slid across the table which scared everyone. Of course when it was our groups go, despite persevering for about half an hour, nothing happened.

Slightly annoyed at having no ghostly activity yet, we moved on to the next exercise. We were asked to wonder round the tunnels with a thermometer to track any unexplainable temperature changes of 5 degrees or more, either hotter or colder. Again, this was another opportunity for my group to scare each other. We heard a few screams at the top of the tunnel where another group of girls were sitting and had heard a bang on the door. This was our opportunity! We sat in the dark with our thermometer and called for the ghosts to come…. ‘Spirit, if you are there show us’, I said. At that exact moment one of our group then managed to break wind very loudly…. I think the ghostly atmosphere might have been somewhat ruined by this.

All was not lost. We still had one final activity and the last séance to go so there was still hope of experiencing the paranormal. We had to walk down to the old Gatehouse where the soldiers used to sleep. This place was by far the creepiest of all. We gathered in the dark in one of the bedrooms and all stood in a circle. I was then moved by our medium to be near the door, which I really wasn’t very happy about. We all stood in silence and listened as our medium called for the spirits to make themselves known. There was an almighty bang that came from outside the room and I was finally starting to feel scared.

Once this was over we reunited with all the other groups downstairs in the Gatehouse for the last séance.   We were told by the medium he had checked the door to make sure it was locked so it couldn’t bang. My sister then said, ‘shall I go and check?’ Always the sceptic. Sure enough, she walked to the top of the stairs, on her own, in the pitch back and checked the door. When she returned she informed me that not only had it been left open, it was pinned back, so pulled it shut and locked it. I don’t think our medium was very happy about that! Needless to say, during our last séance nothing happened at all.

It has to be said I don’t think I have ever slept so soundly since my night ghost hunting. If there are ghosts around at least I know they aren’t likely to ever bother me, maybe just other people!

‘Like’ us on facebook.com/jagpresspr

Follow Sussex based jag pr on Twitter @jagpr

‘Like’ www.jagpresspublicity.co.uk

JP2F4S logo is adopted by Catholic 2012 for the Summer Games

The Catholic 2012 office of the Catholic Bishops’ Conference of England & Wales – who will be providing service, hospitality & outreach during the 2012 London Games – has adopted the John Paul 2 Foundation 4 Sport (JP2F4S) logo as its own!

The JP2F4S logo was designed by communication consultancy jag press & publicity – so naturally we are thrilled it is being put to good use.

The logo is based on the last photograph taken of John Paul II on UK soil. We took his hands, which are a symbol of peace/blessing and of course he could be catching a ball, and turned into the image opposite.

To see what other work jag carried out for JP2F4S please follow the link.

‘Like’ us on facebook.com/jagpresspr

Follow Sussex based jag pr on Twitter @jagpr

‘Like’ www.jagpresspublicity.co.uk

jag press & publicity supports the local community by working with Friends of East Sussex Hospices

Happy New Year to you all! We wanted to start the New Year by telling you about the work we will be doing this year with Friends of East Sussex Hospices (FESH).

FESH is a local charity which currently supports 11 hospices (including two children’s hospices) in and around the Sussex area.

At the end of last year we decided to put aside some time each week and dedicate this to help FESH with the hugely important work they do. As a result jag will be supporting FESH with PR on a number of projects over the next six months and we are already putting together a great facts and figures sheet to help them promote the work they do (FESH fact sheet). Once this document is finalised, Sussex-based jag press & publicity will design a leaflet to include all this data.

We feel that it is really important to give something back to the local community and being able to use our communication skills makes it even more worthwhile as we get to do something we love and help a great cause at the same time. Helping out FESH has helped to put a big smile on our faces, even in January!

At jag we chose new projects to support every six months so if you have a local project based in Sussex or Surrey get in touch to see if we might be able to support you next.

‘Like’ us on facebook.com/jagpresspr

Follow Sussex based jag pr on Twitter @jagpr

‘Like’ www.jagpresspublicity.co.uk

On the first day of Christmas: 12 comms tips to keep it simplz

As we all head off for Crimbo it can be easy to think just because the office lights are off and the doors locked until January (for a lot of us), that it’s the last time we have to think about our brands and organisations this year.

Sorry folks but brands still exist over Christmas and it’s important we keep up the hard work we have put in all year so no-one has to clean up a big mess in 2012.

Have a read through our 12 tips for Christmas to make sure you can be reached and to ensure you are still getting noticed over the break … why not tick them off and see how prepared you really are?

Yes, we know our 12 days of Christmas doesn’t rhyme – come on, we are not poets or musicians!

One Email out of office – Don’t forget to put your out of office on and include alternative contact details for over the holidays. If your office is shut make sure everyone knows who is ‘on call’.

Two Phones diverted – Divert the office phones or provide an alternative phone number for anyone who urgently needs to speak to you. It’s always best to provide two numbers just in case of any problems. You will kick yourself if your client is left out of the big story in the New Year because a journalist couldn’t get hold of anyone.

Three Fail-safe lists – Make sure those who are responsible for running things while the office is closed have the right contact lists. Provide them with a list of your clients, the relevant contact, any key journalists you might need to speak to and any supplier numbers you might need in case of any issues. Also make sure your clients, suppliers etc know who from your company is contactable.

Four Dongles dongling – Do you have internet access where you’re going? Make sure those team members who need it, have it. Even if it means providing a device for them.

Five Calling birds – If you have any stories to sell-in while the office is closed does everyone in the team know who should be calling who? Make sure responsibilities are clear so journalists aren’t contacted by five different people about the same story.

Six Facebookers Facebooking– Has someone been put in charge of updating Facebook over Christmas? Make sure any teams updating know their roles and how often they are expected to be posting. People are likely to be using Facebook over Christmas so make sure you keep your followers engaged with interesting and relevant material. 

Seven Typists typing – if relevant, have you got stories prepared for the Christmas week? This is a very slow news time so it is a golden opportunity to get in there with some great surveys or interesting stories. Many news desks will have out of hours cover so make sure your team have the right lists to get in touch with the right journos.

Eight Website watchers – make sure your website is also kept up to date with the latest news and any stories you are sending out. You don’t want to waste all that hard work you have spent on SEO over the year.

Nine Tweepers tweeting –Don’t just focus on Facebook – keep the social media world up to date with Tweets. Remember these can be scheduled before you go away for Christmas, leaving you with less work to do over the holidays. Also you can link the two so both are updated at the same time.

Ten Bloggers blogging – Don’t forget to update your blog over the holidays too if you can. This will also help with your website SEO and keep people updated about what you’re up to over Christmas. It might be you have some funny stories to share when you get back to the office so why not keep a record and post them on the blog and share them when you get back to work. 

Eleven Monitors monitoring – Try and keep on top of any relevant news. It might not directly affect any of your clients but it could be relevant for the sector, or just an interesting quip for your blog or social media.

Twelve PR’s partying – If you stick to the list above this should keep you on top of things over the festive season and leave you with even more time to party and enjoy Crimbo!

Hope our ‘baubles of wisdom’ are helpful.  All there is left to say is … Have Yourselves a Very Merry Christmas and a Happy New Year!!

jag team